CIW Social Media Specialist 1D0-623 Practice Exam

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1. A marine biology expect works as a guide with a whale-watching tour company. He wants to communicate information on Scientific research, videos of whale sighting and other events to potential tour customer and whale conservation. He also wants to share information from this industry peers .

Which social media tool can he use to meet these needs?

Live streaming

Business blog

Micro blog

Webinar

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2. A self-employed motional speaker is active on several forms of social media including Twitter, Facebook and YouTube. However, he does not have the time or resources to maintain a presence on other social media site .

What is the most cost effective way to make sure potential customers can still reach him?

Ignore the other sites because his primary audience does not participate on them.

Hire someone to create and maintain his online presence on other social media sites.

Create placeholder pages that redirect visitors to his Web site or other social media sites.

Expand his marketing efforts to reach potential customers through traditional marketing (direct mail advertising, etc)

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3. Drew is managing a social media advertising campaign. He has selected a popular social site. The site has a flat membership fee, plus a pay per-click fee. Drew will also be outsourcing the graphical design of the ads .

What information do you need to calculate the cost-per-click of the campaign?

Graphic design cost, membership fee. pay-per-click fee and total clicks made.

Employee compensation, cost of goods sold and pay-per-click fee.

Total budget amount, pay-per-click fee and total clicks made.

E-commerce site listing fees. Wet* site development costs and pay-per-click fees.

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4. Katie has launched a new natural makeup company and is looking to offer her lipstick line to potential new customers using a social media campaign She has recently seen her competitors successfully use influencers to help promote their products to new customers .

What should she look for when trying to identify the right potential influencers for her audience?

The 90/9/1 rule.

Promotion, sharing, and engagement

Reach, relevance, and resonance.

The 80/20 rule

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5. Mariah works for a local community organization and is creating a social media campaign to drive their followers to sign-up for their monthly e-mail newsletter .

Which of the following would be the most effective way for her to optimize her social media campaign?

Use multiple variations of the post over the duration of the campaign with catchy headlines and images that are tailored to each platform. Make sure to never use the exact post twice.

Use the same post headlines and images across all platforms for brand uniformity. Use the same post multiple times over the course of the campaign in order to create a consistent message.

Use headlines and images that are optimized for each platform. Post the information only once on each platform to avoid annoying the user base.

Use descriptive headlines and text that give users as much information as possible. Use images that are optimized for each social media platform Use the same images each time the information is posted for brand consistency.

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6. A mid-sized technical company has an active presence on multiple social media sites. It hasa variety of followers who communicate regularly about products and industry information. The company wants to increase the size of its social network in order to increase sales and revenue. The company plans to add paid advertising, as well as leveraging their organic advertising.

What would help them choose the best platform to achieve their goals?

Compare the advertising rates of multiple platforms and choose the least expensive one

Identify the most common characteristicsof their followers and select the platform that best targets them.

Select the best possible graphic designer to create eye-catching, compelling advertisements.

Consolidate the multiple platforms, by migrating users into one network.

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7. A company specialization in Europeriver cruises wants to expand its business to ocean cruises. It has a growing base of followers on popular social media platforms .

Which social media tool can they use to attract new followers who are interested in ocean cruising?

Banner advertising

Organic advertising

Paid advertising

Viral advertising

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8. Which of the following is a benefit researching and social media personas for a business?

Helps you focus on who your main brand consumer is and seeing your products from their perspective.

Helps you identify the demographics of your current audience.

Helps you identify problem areas in your campaign during the monitor and adjust phase.

Helps you keep the cost of purchasing social media ads to a minimum.

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9. A well known CEO of a large company regularly makes keynote speeches at industry conferences .

How can these presentation be made more social?

Contract with a reality television producer to create a short run series for cable broadcast.

Share them as live streaming events and invite the audience to ask questions, which the CEO will answer immediately.

the format of the speeches to a question and answer panel with four to five participant

Record the speech and post it on the company's Web site with a text transcript.

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10. Kameron is assigned to minimize the vulnerabilities in his company's social media communications and online chatting features His company is launching a new product Information about the new product has been leaked to the public, ahead of schedule. To mitigate the situation. Kameron first focused on redefining who has access to new product information.

What would be the next area to improve?

Update computers to eliminate system vulnerabilities and to prevent theft of intellectual property.

Provide training for all employees in the company regarding legal and regulatory compliance

Eliminate ambiguous policies and inconsistent procedures for the roles with access to the new product information

Implement regular reviews ofoutbound communications

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11. Jonathan works on the marketing team of a regional sporting goods retailer. He has been asked to give a short presentation at a company-wide meeting about the results of the marketing team’s social media campaigns over the year .

What type of social media report would be the most appropriate to use as the basis for this presentation?

Executive

Platform

Campaign

Community

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12. Which of the following is the chief disadvantage to using social media?

A company must establish policies covering social media usage and provide training

You can gather information about what customers want in products.

In a crisis situation, a company's reputation can be damaged quickly.

A company can lose control of how its corporate logo is used.

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13. A company can use statics from social media to predict behavior .

What kind of big data strategy is this?

Social analysis

Performance management

Decision science

Data exploration

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14. A fitness gym club has spent a significant amount of time and money building an online presence in social media. They have built pages on several platforms, gathered an audience and post content regularly .

How can the club ensure they are staying on top of rapidly changing trends in social media?

Focus on analytic data from their current platforms to identify the customer preferences and demographics.

Schedule quarterly or semi-annual reviews of social media trends to identify new opportunities.

Start live streaming videos of exercise classes to encourage more people to join.

Hire an outside company to take over customer communications on current social media platforms.

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