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1. Which two files are activated to Cloud file storage to publish segment?

A file that contains security credential

A file that contains the segment defination

A file that contains the segment members with additional attributes

A file that contains calculated insights

2. Which data bundle sources are available out of the box to create Data Streams from Marketing Cloud?

Email only

Email and MobileConnect

Email, MobileConnect and MobilePush

Email, MobileConnect, MobilePush and GroupConnect

3. Which of these is present in Identity Resolution Summary?

Unified Individuals

Last Processing Status

Matched Individuals

All the above

4. 1.What should be the type of the Event Time Field while ingesting Engagement data?

Mutable

Inconsistent

Immutable

None of the above

5. How many CRM orgs can be connected to CDP instance?

No hard limit

6. Which three Object types are available under Data Explorer?

Data Source Object

Data Model Object

Segment Objects

Data Extensions

Calculated Insights

7. What programming language is used to configure Calculate Insights?

Python

SOQL

ANSI SOQL

DCL

8. What are the two benefits of Calculate Insights compared to Segment criteria?

It creates simple logic on row-based operations

It creates reusable contents

Marketer friendly drag and drop interface

It performs complex queries on multiple objects

9. When can the data types be changed during ingestion?

After the DSO is created

Before DSO is created

Data type can never be changed

Data type can be changed at any time

10. What must CDP admin user do first when setting up users in CDP?

Creates profile for each CDP user role

Assign permission sets

Configure Data Source

Set up each use as admin

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11. How should Data Subject Rights request be submitted to Salesforce CDP?

Using a dedicated field in data stream

Using Consent API

Using dedicated data stream

Using Data Explorer

12. What are 2 options to stop a segment from publishing?

Disable

Skip

Unpublish

Delete

13. How many days of historical data is loaded when B2C Commerce Data Stream is created from the Order Bundle?

90 days

60 days

30 days

10 days

14. Which operator can be used to find individuals whose loyalty is gold, platinum or higher?

Is In

Is between

Is less than or equal to

Is greater than

15. In addition to email, which three attributes are available on the interface of …. (3rd answer Doubt between Address and Government ID)

Social Handle

Government ID

First and Last Name

Phone Number

Address

16. How many Business Units under the same Enterprise ID (EID) can be connected for data ingestion?

No hard limit

17. A marketer needs to create several segments with similar filter criteria for multiple brands.

How can marketer create these segments as efficiently as possible?

Use and attribute filter feature in activation

Create a segment and clone via API for each brand

Create a reusable container block with common criteria

Create a segment and copy for each brand.

18. Where does Data Specialist enable value suggestion on an attribute for segmentation?

Segment Setup

Data Mapping (accurate)

Data Modeling

Data Stream Setup (it can be also answer. HELP doc )

19. Which archive formats are supported by Salesforce CDP?

CSV

TSV

ZIP

20. How many calculated insights can be created per tenant?

100

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21. Which Steps should an administrator take if a successfully configured cloud storage data stream fails to refresh with a NO FILE FOUND error message?

Check if the file exists in S3 bucket

Check permissions are configured for the CDP user

Check permissions are configured for the S3 user

Check if cloud storage data source is enabled in cdp set up

22. What is the first step in the two step process to ingest data from SFMC to Salesforce CDP?

Extract marketing Cloud data to customer owned S3 bucket

Extract Marketing cloud data to Salesforce owned SFTP

Extract Marketing Cloud data to Salesforce owned S3 bucket

Extract Marketing Cloud data to customer owned SFTP

23. What are the two steps of data ingestion in Salesforce CDP?

Map ingested data to existing ingested data objects.

Map ingested data to data model with consistent semantics.

Preserve data per source schema with ingestion to data lake.

Establish a connection with the source data via REST API

24. What is the purpose of Identity Resolutions?

Increase the size of your mailable customer list

Perform data hygiene on large data set

Build a cohesive, omnichannel view of customers

Drive more revenue through ecommerce channels

25. What type of data is collected by a company or entity that does not have a direct relationship with the visitor and customer?

Partner Data

First Party Data

Third Party Data

Second Party Data

26. In Salesforce CRM, the customer has a custom ‘Customer_Email__c’ object related to standard ‘Contact’ object .

Which CDP data model object do you map it to?

Contact

Custom ‘Customer_Email’ object

Contact Point Email

Individual

27. What is the recommendation for activation when multiple data sources are brought into CDP?

Activate on Individual

Do not use Identity Resolution

Use Identity Resolution and activate on Unified Individual

Activate based on source identifiers

28. What data model object category can a marketer create segments on?

Unified Individual Only

Engagement

Profile

Other

29. Which two features can be used to validate the data in the unified profile object? [Answer need confirmation]

Query API

Data Explorer

Segmentation

Identity Reconciliation

30. Which three types of data can Identity Resolution combine into a unified Profile?

Corporate Performance

Behavioral

Transactional

Product

Profile