SAP Marketing Cloud (2002) Implementation C_C4H260_01 Dumps Questions

test2022-03-02T06:57:57+00:00

Looking for tips to pass SAP C_C4H260_01 Exam? SAP Marketing Cloud (2002) Implementation certification exam verifies that the candidate has the fundamental and core knowledge required for the technology consultant profile. Before taking the SAP C_C4H260_01 exam, you may test your knowledge with a free C_C4H260_01 practice test. The C_C4H260_01 dumps questions fully describe what you will face on the real exam, allowing you to pass the C_C4H260_01 exam quickly.

Check free C_C4H260_01 sample questions to assess your preparation level.

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1. A marketer wants to set up a daily run campaign with a dynamic target group of people who live in a specific region of a country. There is no customer data referencing that specific region in the system yet .

What do you need to do to set up the campaign in advance?

Enable the region attribute in the Segmentation Profile app.

Enable the region attribute in the Target Group Configuration app

Enable the region attribute as a Key Figure Dimension.

Enable the unfiltered value help of the region attribute via the Segmentation Configuration app.

2. The values for gender maintained in SAP Marketing Cloud are as follows: ID ValueF FemaleM Male You have connected a third-party system to your SAP Marketing Cloud system and the value in the gender field in the third-party system is Woman/Man.

Once the contact data is uploaded into SAP Marketing Cloud what application can be used to resolve this discrepancy?

Manage interest

Map free text

User interface adaption

User lists

3. You want to change an attribute label in segmentation to make it more user friendly .

How can you do this?

Change the attribute label in the Manage Your Solution app.

Choose the relevant data source for the segmentation object and add the desired attribute label

Change the attribute label directly in the Segmentation Models app.

Choose the segmentation profile in the Segmentation Configuration app and change the attribute labe

4. Your customer has added new interests directly in the production environment that were not configured in the test environment .

What other applications can be configured directly in the production environment? Note: There are 2 correct answers to this question.

Manage your Solution

Marketing Application Jobs

Map Free Texts

Marketing Extensibility

5. A company plans their budget for each brand by country, region, industry, and media types. For this company, the manufacturing industry is not relevant for the Bahamas. Assume that the relevant marketing areas, media types, and custom dimensions have been created.

What are some key steps to consider when you are creating the planning model for this company? Note: There are 2 correct answers to this question.

Assign media types to the lowest level of the planning hierarchy.

Define industries by country using the Dimension Relationships app.

Select relevant standard and custom dimensions and select the option to use media types.

Ensure that markets are defined and their values are maintained in the system.

6. Which Core Data Services (CDS) view types are typically called by analytical tools such as SAP Analytics Cloud or the Query Browser?

Basic views

Consumption views

Reuse views

Composite views

7. You want to implement Product Recommendations and you need to simulate the results before the e-mail with recommendations is sent.

In which of the following apps can you preview the result of your new or updated configuration? Note; There are 2 correct answers to this question.

Recommendations Scenarios

Recommendation Models

Manage Recommendations

Recommendations Model Types

8. When working with the Lead Nurture Stream app, you can define multiple lead stages and multiple campaigns for each stage .

What is the maximum number of stages that can be defined and the maximum number of campaigns per stage?

Seven stages and each stage can have a maximum of 15 campaigns.

Three stages and each stage can have a maximum of 10 campaigns.

As many as required and each stage can have a maximum of 15 campaigns.

Five stages and each stage can have a maximum of 10 campaigns.

9. You want to use marketing areas to achieve an end-to-end data separation .

Which configuration activities are mandatory when using marketing areas? Note: There are 3 correct answers to this question.

Maintain marketing areas in the Provider Credentials app.

Create and configure the marketing areas.

Assign the required roles and restrictions for users

Activate marketing area for campaign execution.

Maintain marketing areas for custom fields.

10. Your customer is a manufacturer that currently executes campaigns for both B2B and B2C contacts .

Which system flags store the business relationships of these contacts? Note: There are 2 correct answers to this question.

SAPCRMBusinessPartnerld

IsConsumer

IsContact

SAPERPAccountld

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11. You want to load your contacts from SAP CRM, SAP Commerce, and Facebook into SAP Marketing Cloud.

Based on the assumptions below, what would be your setup? On Facebook, a customer can have multiple profiles. SAP CRM is the most trustworthy source of information.

SAP CRM Priority = 10, one per contact = NoSAP Commerce Priority = 25, one per contact = YesFacebook Priority = 45, one per contact = No

SAP CRM Priority = 45, one per contact = YesSAP Commerce Priority = 25, one per contact = YesFacebook Priority = 10, one per contact = No

SAP CRM Priority = 45, one per contact = NoSAP Commerce Priority = 25, one per contact = YesFacebook Priority = 10, one per contact = No

SAP CRM Priority = 10, one per contact = YesSAP Commerce Priority = 25, one per contact = YesFacebook Priority = 45, one per contact = Yes

12. Your customer is already live and requires a new key performance indicator (KPI) in segmentation .

Which apps would you use to do this?

Import DataSegmentation ConfigurationExport Software Collection

Add Custom ViewMarketing ExtensibilityExport Software Collection

Add Custom ViewSegmentation ConfigurationExport Software Collection

mport DataMarketing ExtensibilityExport Software Collection

13. Which of the following tasks can be performed using the Export Software Collection app? Note: There are 3 correct answers to this question.

Add items to your software collection

Export campaign history

Check items of your software collection for inconsistencies and dependencies

Do a hotfix export

Create a change project

14. You are using the A/B testing feature of campaign management to maximize the efficiency of your e-mail campaigns .

Which determination methods for identifying the winner email are supported in SAP Marketing Cloud? Note: There are 2 correct answers to this question.

Rate of Opened Messages

Unique Click Through Rate

Hard Bounces

Sent Messages

15. Which key figures can you use to evaluate the effectiveness of a recommended scenario?

Impressions

Click-through rate

Activated e-mails

Model status

Conversion rate

16. You want to register for an event where the e-mail address is required as an ID. A member of your family also wants to register using that same e-mail address .

What do you need to configure to allow this to happen in SAP Marketing Cloud?

Enhance the interaction contact entity by using the custom field and logic app.

Create multiple origin of contact IDs with type: e-mail.

Implement the enhancement option: revise interaction data before import.

Make the origin of contact ID for e-mail shareable.

17. You have two groups of business users in your company. The first group focus on creating the segmentation models and target group. The second group focus on creating and modifying e-mails and e-mail templates. Each group should only be able to access their own apps .

What tasks need to be performed to achieve this? Note: There are 2 correct answers to this question.

Maintain the catalog roles first and then create the business roles.

Assign the relevant business catalogs to the created business roles.

Create two business roles, one for each type of business user.

Create two business catalogs, one for each type of business user.

18. You need to execute campaigns based on the buying propensity applicable for some specific country and region. This means that you will have to create a predictive model.

How can you restrict the validity of a predictive model?

Provide a training set that contains only contacts from the specific countries and regions.

Add an applicable scope for the relevant countries and regions.

Assign a specific target group with those countries and regions to the target object

Use Segmentation to select relevant countries and region.

19. Why would you enable the persistence of the predictive model?

To save the score in profiles and use it in segmentation.

To reuse the predictive model in another scenario.

To indicate the quality of the model fit.

To save results for a certain time.

20. What can you do with the UI adaptation at runtime (RTA) function?

Modify the layout of the Contact Profile

Add new fields in the Campaign app.

Change the theme of your SAP Marketing Cloud.

Show/hide attribute groups in the Segmentation Model.

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21. In SAP Marketing Cloud, you can leverage custom fields to create your own scores and display them on the profile .

Which business contexts can you choose in custom field creation so that you can use them for your score? Note: There are 2 correct answers to this question.

Marketing: Corporate Account

Marketing: Contact and Corporate Account

Marketing: Interactions

Marketing: Contact

22. You want to customize the SAP Marketing Cloud solution according to your customer's specific requirements .

How can you customize SAP Marketing Cloud?

Use the AIF Configuration app.

Use the Manage Software Collection app

Log on to the SAP GUI and use transaction SPR

Use the Manage your Solution app.

23. You want to add custom fields for different business contexts such as interaction contacts, and interactions .

Which apps allow you to check if custom fields have been added and are ready to be moved to the production system? Note: There are 2 correct answers to this question.

Export Software Collection

Custom Catalog Extensions

Extensibility Inventory

Import Software Collection

24. In your SAP Marketing Cloud system, the e-mail address is configured as "shareable". Hence, more than one customer can have the same email address. For each e-mail address you want to send out a newsletter only once.

Where would you assign the retention period when using the random operation?

Target group configurationSettings for individual segmentation objects

Target group configurationDefault segmentation objects for individual member types

Target group configurationMapping of segmentation object keys to member components

Target group configurationGeneral settings

25. You have used A/B testing to find out which e-mail message is the most efficient for your campaign. You now want to run a test where some members do not receive any content at all. Therefore, you want to use a control group .

What are the steps required to execute the A/B testing using a control group?

Control groupEmail templateMarketing approvalCampaign

Control groupEmail templateCampaignLoad data in target group

Control groupTarget groupEmail templateCampaign

Control groupRecalculate SegmentsEmail templateCampaign