Free Access To Marketing Cloud Personalization Accredited Professional Exam Dumps

test2022-12-28T04:01:04+00:00

Salesforce Marketing Cloud Personalization Accredited Professional Exam is a certification exam for professionals who want to demonstrate their expertise in using the Personalization feature of the Salesforce Marketing Cloud platform.

To prepare for the exam, you can refer to the study guide provided by Salesforce, which outlines the topics covered in the exam and the weightage of each topic. You can also take online training courses or study Marketing Cloud Personalization Accredited Professional Exam Dumps to learn about the various features and functionality of the Salesforce Marketing Cloud platform and how to use them to create personalized customer experiences.

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1. When should you define goals and filters?

After launching a campaign that you want to measure against a goal or filter

Over time, when you have something new you want to meausure

When you are reviewing campaign statistics for a published campaign

Before launching a campaign that you want to measure against a goal or filter

2. How does interaction studio deliver technical value to marketers? [Check]

By providing a cloud-based unified e-commerce platform with mobile, AI personalisation, order management capabilities, and related services for B2C

By listening to customer signals, understanding customer intent, and acting accordingly

By providing a platform to manage, schedule, create and monitor content

By providing a cloud-based application designed to help salespeople sell smarter and faster

3. What interaction studio component contains experiences and messages you design to personalize the interaction a visitor has with your channels?

Recipes

Templates

Audiences

Campaigns

4. A brand wants to do an ad-hoc export of a segment.

What option could they use?

The export segment functionality via CSV format

The export segment functionality to Amazon S3

The export segment functionality via the SOAP API

The export segment functionality via JSON payload

5. ETL feeds must follow explicit specifications and require which type of file format?

Binary

CSV

JSON

Text

6. A brand wants to do an ad-hoc export of a new user-defined attributes, what option would they choose?

The option to include built-in fields on a segment export

The option to exclude anonymous fields on a segment export

The option to include all custom fields on a segment export

The option to send segment date to Marketing Cloud

7. What would a marketer include if they want to ensure they display recommendations from more than one category?

Variation

Exclusion

Ingredient

Booster

8. A marketer would like to display the most common products purchased by previous buyers along with the main item on a product page, which ingredient would they need to use in the recipe?

Co-Buy

Similar Items

Trending

Co-Browse

9. What is the salesforce point of view for end to end flow of data for real-time personalization within interaction studio? [Check]

Data-in, understand, engage, data-out, analyse

Know, understand, personalise, engage, analyse

Identify, understand, decide, act, analyse

Profile, insight, understand, act, analyse

10. What two features of Marketing cloud Personalization can be used in an open-time email Campaign?

Recipe

Attribute

Survey

Promotion

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11. What are three features of the WebSDK when deployed on a website?

Configure filters and goals

Rendering campaign for personalisation

Identity and cookie management

Sitemapping for data collection

Loading data from ETL feeds

12. Which three components of a server side campaign must be coded by a developer?

Campaign Setip

Parsing the JSON Response

Tracking of campaign statisticsd

Content Selection

EVENT API Request

13. What are the two competitive advantages of interaction studio? [check]

Monitors active time spent and true engagement

Integrated content management system

Managers Consent

True Real-Time Decisioning

14. When does site mapping happen during the implementation process?

At the beginning of the build phase since it is the basis for the rest of the implementation

In the middle after certain components like the catalog have been populated

At the end after everything is defined in the system

It can happen at any point since it is unrelated to the rest of the implementation

15. Which scenario is a valid interaction studio use case?

Recommendations in email which are personalised at send time

Behavioural targeting with 3rd party audience data

Recommendations in email which are personalized at open time

Machine learning driven insights within a customer database

16. What is the rule criteria that you can use in the segment creation process?

Actions

Social mentions

Email click throughs

Dimensions

17. How often is the Event Stream report refreshed?

Every Day

Every 15 Seconds

Every 30 Minutes

Every hour

18. Which two items can be included in the total engagement score calculation?

Identity merge date

Visits

Actions

Time of Day

19. What are the two main functions of the Event API? (select 2)

Capture user attributes and actions

Process GDPR data or deletion requests

Return campaign responses

Bulk load external campaign data

20. Which ingredient shows a vistor products or content based on a "people like me" algorithm?