How To Pass Salesforce Marketing Cloud Developer Exam?

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Try free sample exam questions to assess yourself.

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1. When appending data to links via Web Analytics Connector, which parameter should be used to track subscriber behavior?

Email Address

Contact Key

Subscriber Key

Subscriber ID

2. Which encryption methods are supported in file imports? Choose 2.

PGP

GPG

AES

SSH

3. A developer wants to include a comment within an AMPscript code block for the benefit of other developers who will be reviewing the code.

Which syntax should the developer use?

< !- This is a comment

// This is a comment

-- This is a comment

/" This is a comment */

4. Northern Trail Outfitters has an Enterprise 2.0 account with 15 business units. Each business unit can access a Shared Data Extension named 'Inventory', which contains the details for each product. A Boolean field named 'InStock' indicates whether the item is available.

Which snippet of AMPscript would return all products which are currently available?

LookupRows ('Ent. Inventory*, 'true', 'InStock')

LookupRows ('Ent. Inventory*, itemName, 'InStock', 'true')

LookupRows ('Ent. Inventory*, 'InStock', 'true', )

LookupRows ('Inventory*, 'InStock''true',)

5. A developer needs to configure an Email Send Logging Data Extension for a new business unit .

Which option should be used?

Create and ensure it has the name "Send Log"

Salesforce Support should create the data extension

Create from a copy of an existing Send Log in another business unit

Create using the SendLog Data Extension Template

6. 1.A developer wants to personalize a welcome email with the recipient's first name from the Customers data extension, which is different from the targeted sending data extension named NewSubscribers. Both data extensions contain the unique identifier in a field named CustomerKey .

Which AMPscript Syntax would populate the first name personalization as requested?

%%=Lookup('Customers', 'FirstName', 'ContactID', CustomerKey)=%%

%%=Lookup('Customers', 'FirstName', 'CustomerKey', CustomerKey)=%%

%%=Lookup('Customers','FirstName','CustomerKey', 'CustomerKey')=%%

%%=Lookup('NewSubscribers','FirstName','ContactID',CustomerKey)=%%

7. NTO puts the word TEST at the beginning of the name for each test emai .

Which query would return the subs who were sent those emails?

SELECT * FROM _Job J INNER JOIN _Sent S on

EmailName LIKE 'TEST%'

SELECT * FROM _Job INNER JOIN _Sent on JobID = JobID WHERE EmailName LIKE 'TEST%'

SELECT * FROM _Job J INNER JOIN _Sent S O

JobID =

JobID WHERE

EmailName LIKE 'TEST%'

SELECT * FROM _Job J INNER JOIN _Sent S on

JobID = JobID =

JobID WHERE

EmailName = 'TEST%'

8. Contact Builder can be used to create a relational model of an organization's data within Marketing Cloud .

Which three factors should be taken into consideration when preparing data to be used in Contact Builder? Choose 3 answer

Assigning data relationships and primary keys across all channels

Verifying data address marketing needs

Verifying all data extensions have a sendable value

Verifying each data extension has the required Email Address field populated

Normalizing data to reduce redundancy

9. A developer wants to create a Send Log Data Extension to increase efficiency with tracking email sends.

Which two best practices should the developer remember when configuring the Send Log Data Extension? Choose 2 answers

Use Data Retention to limit the amount of data captured.

Limit custom fields in the data extension to 10 or fewer.

Create a number of fields equal to the fields in the source data extension.

Maximize the field size to accommodate all incoming data.

10. NTO is reconsidering the requirement to have English, Spanish and French versions of their email campaigns. They request a developer to create a query which aggregates clicks grouped by language of the recipient. Language is stored in a Profile Attribute .

Which two Data Views would be included in the query? Choose 2 answer

_Subscribers

_AllSubscribers

_Click

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11. A marketer is sending an email with dynamic content contained in a series of conditionals.

Which AMPscript function should be used to track the different versions of the content within the email?

ContentArea

BeginImpressionRegion

ContentAreaByName

ContentBlockName

12. How can SSJS variables be referenced for content personalization? Choose 1.

<ctrl:eval>variableName</ctrl:eval>

<ctrl:var name="variableName" />

<ctrl:field name="variableName" />

<ctrl:eval name="variableName" />

13. A developer identified duplicate contacts and initiated a Contact Delete process for 10 million subscribers .

How could the process be expedited?

Change the Suppression value to a larger value

Manually delete subscribers in All Contacts

Stop current delete process and delete smaller groups

Delete any unnecessary Sendable Data Extensions

14. Northern Trail Outfitters sends a weekly email with dynamic content, and they want to record custom data inside a send log on each send to record what content was displayed and correlation flags.

What is the maximum number of custom data points recommended by Salesforce to ensure sends speeds are not affected when inserting into the built-in send log?

20 fields or less

10 fields or less

No limit

5 fields or less

15. A marketer is planning a weekly promotional send.

Which two types of data extensions could be sent to? Choose 2 answers

Synchronized Data Extension

Sendable Data Extension

Salesforce Data Extension

Send Log Data Extension

16. A doctor's office creates Populations for staff, patients and vendors .

What is the maximum number of Populations that should be created to ensure performance?

Five

Three

Unlimited

One

17. Which two ways would a developer write an Exclusion Script to exclude sending an email at send time when comparing against a Boolean field in the Sendable Data Extension? Choose 2 answers

%%SendBoo1%%

%%SendBoo1 < 1

%%=Lookup ('Excluded' , SendBoo1'. Subscribekey'. _Subscribekey) =%%

%%=Lookup ('Excluded’ , SendBoo1'. _Subscribekey'. _Subscribekey) =%%

18. A developer needs to add From Addresses to Marketing Cloud and wants to ensure they are verified before being used for sending.

Which two routes would allow this? Choose 2 answers

POST /messaging/vl/domainverification

POST /messaging/vl/domainverification/bulk/insert

POST /messaging/vl/dataevents/domainverification

POST/messaging/vl/push/domain/verification

19. Certification Aid created following AMPscript code: %%[ SET @var1 = 10 SET @var2 = 20 SET @var3 = 30 ]%%

How can the three variables be summed up to evaluate to 60? Choose 1.

SET @total = Sum(@var1, @var2, @var3)

SET @total = Add(@var1, Add(@var2, @var3))

SET @total = Add(@var1, @var2, @var3)

SET @total = @var1 + @var2 + @var3

20. Certification Aid wants to update Contact data stored in a Data Extension using the REST API .

What is required to achieve this? Choose 1.

The Data Extension must be in an Attribute Group.

The Data Extension must be in a Population.

The Data Extension must be sendable.

The Data Extension must be created in Email Studio.

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21. A developer wants to upload a base64-encoded file to Content Builder using an API Installed Package but receives an insufficient Privileges error .

What should the developer check to troubleshoot the error?

Validate Client Id and Client Secret are correct

Verify the Asset Type Id matches the Asset Type Name

Confirm the REST Base URI uses the correct subdomain

Confirm the Component's Channel options are available

22. Which programming language should be used in email messages? Choose 1.

AMPscript only

Both

Either AMPscript or SSJS

SSJS only

23. A developer wants to implement a newsletter registration from on NTO's website. Prior to form submission, an email address provided by the visitor should be validated .

Which option could be used to support this scenario?

REST API, /address/v1/validateEmail route

SOAP API, Perform method with ValidationAction object

SOAP API, Describe method with EmailAddress object

REST API, /messaging/v1/domainverification route

24. A developer wants to configure an automation to import files placed on the SFTP shared by a customer's data vendor. The automation will start when a file matching a specific naming pattern is encountered in the Import folder. The first step of the automation is a File Import Activity referencing a substion string for the matching file .

Which substituon string represents the name of the file?

%%FILENAME%%

%%TRIGGER_FILENAME%%

%%FILENAME_FROM_TRIGGER%%

%%FILENAME_FROM_IMPORT%%

25. A company need to retrieve a large number of rows from a DE via the API .

Which two solutions would optimize the performance? Choose 2

Use a SimpleFilterPart to retrieve small sets of relevant data.

Use AMPscript API functions on a CloudPage

Use the ContinueRequest feature

Use the REST API instead of the SOAP API

26. A developer needs to push real-time updates of the company's product catalog to a data extension.

Which two API options are available? Choose 2 answers

Use the DataExtensionObject SOAP object

Use the /hub/vl/aataevents REST route

Use the DataExtension SOAP object

Upload a file to the Enhanced SFTP for import

27. A developer wants to configure performance tracking of the content dynamically created via AMPscript in an email .

Which two steps should be performed to achieve this objective? Choose 2

Request the Impression Tracking feature be enabled on the account

Include the functions BeginImpressionRegion and EndImpressionRegion

Configure dynamic content block in Content Builder

Add a unique identifier in the HTML tags within the generated content

28. Why would a developer use LookupRows Instead of the Lookup AMPscript function?

To return a complete rowset from the data extension

To stay at the limit of two Lookup calls in one email

To see how many rows are In a data extension

To access a data extension, as Lookup only targets lists

29. A developer wants to create a CloudPage which is linked from an email. %%[SET @point = RequestParameter(x) SET @value = 5 IF Length(@point) > 1 THEN SET @value = 1 ELSEIF Length(@point)>2 THEN SET @value = 2 ELSEIF Length(@point) >3 THEN SET@value = 3 ELSEIF Length(@point) >4 THEN SET @value = 4 ENDIF]%%

Which is the expected value of @value if x = 'Tacos'?

30. A developer is configuring a File Drop Automation and wants to use a Filename Pattern to allow for timestamps on the file. The file name will always start with the month and day (e.g. MAY15) the file is dropped onto the SFTP site.

Which two configurations should be used for the automation to successfully start? Choose 2 answers

Ends With operator

%%MMMMdd%%

%%Month%%%%Day%°/o

Begins With operator

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31. What parameter should a developer include to ensure the MobileConnect Contact is tied to the Email Contact when making a QueueMO call for an existing email subscriber?

mobilenumbers

phonenumbers

emailaddress

subscribers

32. A developer wants to build an audience by identifying subscribers who opened a specific email .

Which query should the developer use?

SELECT * FROM _Open WHERE ListID = '1234'

SELECT * FROM _Open WHERE JobID = "1234"

SELECT SubscriberID FROM _Open WHERE JobID = "1234"

SELECT SubscriberKey FROM _Open WHERE JobID = '1234'

33. When do synchronous REST API calls to Marketing Cloud time out? Choose 2.

240 seconds for tracking and data retrieve operations.

300 seconds for tracking and data retrieve operations.

120 seconds for non-tracking operations.

240 seconds for non-tracking operations.

34. In what order is AMPscript evaluated before an email is sent?

Subject Line, HTML Body, Text Body

HTML Body, Text Body, Subject Line

Text Body, HTML Body, Subject Line

HTML Body, Text Body, Text Body

35. A developer wants to transform the date and time 'Data_Enrolled' from Daylight Savings time .

How would the developer change the time to fall back one hour?

%%=DataAdd(Date_Enrolled,-1)=%%

%%=DateAdd(Date_Enrolled,-1 'H')=%%

%%=DateDiff(Date_Enrolled, 1, 'H')=%%

%%=FormatDate(Date_Enrolled,-1,'HH','en-us')=%%

36. A developer wants to create an AMPscript FOR loop that populates HTML table rows based on the number of rows and data in a target DE.

Where should the developer place the FOR keyword to begin the loop?

Before the <table> tag

Before the <td> tag

Before the <tbody> tag

Before the <tr> tag

37. A developer needs to process a payload from an external system in a CloudPage.

What Marketing Cloud Server-Side JavaScript Platform function should be used for converting a string payload in JSON format to a JavaScript object?

Base64Decode

ParseJSON

CreateObject

Stringify

38. Northtrn Trail Outfitters has set up their North American business unit to unsubscribe at the business unit level.

Which dataview would they query to identify all subscribers who are unsubscribed from that Business Unit?

ListSubscribers

_Subscribers

_BusinessUnitUnsubscribes

.Subscribers

39. A developer wants to use the Marketing Cloud SOAP API to retrieve which subscribers were sent a particular email .

Which SOAP API object should be used?

Send

ListSend

SentEvent

LinkSend

40. Northern Trail Outfitters uses a number to uniquely identify contacts across different marketing channels.

Which two actions should the developer take to ensure the contacts relate across channels in Marketing Cloud when working with the data model? Choose 2 answers

store the numeric unique identifier value as a Text data type In data extensions.

Link the numeric field value to the Contact ID in Attribute Groups in Contact Builder.

Use a unique identifier spec fie to each channel and automatically connect then-..

Create Attribute Groups linking the unique identifier to the Contact for each channel.

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41. A developer needs to determine why a Query Activity in an Automation has failed.

Which three scenarios could have caused this? Choose 3 answers

The query takes more than 60 minutes to run.

The query is returning more than one million rows.

The query results in duplicate rows not allowed by the primary key.

The query is not returning a value for a non-nullable field.

The query is inserting a value that is larger than the size of a field.

42. Certification Aid wants to add records to a Data Extension using the SOAP API .

Which object can be used for this? Choose 1.

DataExtensionObject object

Subscriber object

Attribute object

DataExtension object

43. A developer, who is new to Marketing Cloud, needs to design a landing page for a new customer. They choose to use Server-Side JavaScript (SSJS) due to their extensive knowledge of JavaScript from previous projects.

Which two features would the developer be able to leverage in their Server-Side code? Choose 2 answers

Wrapping of AMPscript in SSJS code

Direct modification of the DOM

External Libraries to extend functionality

Include Try/Catch blocks within the code

44. A data extension contains two fields which are being populated by a query activity. A third field has recently been added to the data extension.

Which SELECT statement is optimal for returning all of the columns in the data extension?

SELECT field*

SELECT *, field1, field2, field3

SELECT*

SELECT 22SE, field2, field3

45. A developer is creating a CloudPage which accepts secure parameters via an email link and will submit those parameters to another CloudPage for data upsert. The page currently captures an Appointment ID parameter passed into it and sets the value to the variable caapptld. The developer does NOT want the Appointment ID to be visible to anyone using the form.

What is the best method to ensure the parameters are passed successfully to the data upsert page?

<input id="apptld" type="textarea" value»"%%«v(@>apptld)»%%" readonly>